Amazing life as a heritage enthusiast

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In the amazing years of my job as a travel journalist, I’ve attended dozens of organized trips and all of them included both a cultural and a natural visit. History, art and nature can tell about the essence of a place as nothing else. Maybe only food. And of course, when you organize a trip or a travel, you try to see all the best of that area and fit as much experiences as possible in a few days.

The bike tour and the picnic in the enormous Hagaparken in Stockholm. The guided visit of the National Museum of Ireland, the Trinity College and the Chester Beatty Library in Dublin. The astonishing exploration of the idyllic Akama peninsula in Cyprus. The sight of the historic centre and the history of the procession in Trapani, Sicily. Even when I was going among Alpine Huts in the very north of Italy, I ended up in a fascinating castle surrounded by mountains with a lovely Christmas market in it. In Slovenia, I visited places that I bet very few locals have seen.

In fact, as a local, I haven’t visited so many places in Liguria, my hometown, in Milan, my adoptive city, in London, my favorite, and in  Florence, my current home. A good friend of mine, art historian and passionate to life, always tells me “let’s hire a car and go visit the wanders in the nearby”. It’s true. You don’t have to be in another country or in another region to be a tourist and to make interesting discoveries. You can be a tourist in your city.

Imagine how it would be if people would regularly visit cultural and natural spots in their nearby with the thrilling emotion of the discovery. If we look at our natural and cultural heritage with the same respect and wonder of a tourist (a good one), we would be more likely to preserve it. Heritage is the beauty, enthusiasm is the key. My key.

Now I’m moving to Sydney (Australia) and I’ll be a sort of tourist that tries to become local around there. I’ll do my best, stay tuned.

Surfing on cultural waves

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Everyone can publish online. You can post your photos on Facebook and Instagram, you can throw stones on Twitter, write a blog, upload a video on Youtube. However, informative publishing is different. Take some interesting piece of knowledge, analyze it, find the story in it and tell it in an attractive and insightful way is much better in terms of cultural growth, but also much more complicated. And the new media technologies let us do all this in such fabulous ways.

There’s an ocean of possibilities. Cultural institutions like museums, galleries, archives and libraries are an incredible source of knowledge that is there, ready to be turned on, remixed and shared.

Institutions like the Rijksmuseum in Amsterdam decided to surf the wave and communicate more effectively through new resources and innovative strategic plans. With a new website, specific web-based initiatives and revolutionary ideas like making the entire collection available online, including a nice tool to create and download a personalized wallpaper, the Rijksmuseum substantially increased its attendance and became one of the most visited museums in the world, “a world class institution of Art and History”. As the Chairman of the museum’s Board wrote after the departure of the protagonist of this revolution Wim Pijbes in 2016, “Following the April 2013 reopening the visitor numbers doubled to 2.4 million in 2015. Youth attendance more than doubled, reaching 325,000 in the last year. The special attention given to innovative forms of education has become one of the corner stones of attracting future generations.” This means not only more audience engagement and the speed of culture, but also more tickets and more money for the museum and the economy.

Imagine what would happen if every cultural institution in the world, from the smallest to the largest, would do the same thing, or even better. Providing insights and attractive content like this beautiful digital exhibition from the Städel Museum in Frankfurt on Monet and Impressionism or the one from the MOMA in New York on Jacob Lawrence’s Migration Series and this engaging web-based project for kids #metkids by the Metropolitan Museum of Art in New York.

Hopefully we will get there.

Also, I invite you to visit the digital exhibition that I created for the APICE archive of the University of Milan, titled “John Alcorn Graphic and Illustrator“: click here and enjoy.