It started for fun in front of a curry plate, a white page, a few creative minds chatting and the ultimate goal to help the community out. A couple of months and some curries later, we can finally see the results hanging on the walls of Lentil as Anything restaurants: 16 colorful posters featuring happy faces and powerful messages that will make you laugh.
Jan H. Stoerkel arrived in Australia nearly a year ago in search of a meaningful change in his life. To his corporate regular job in Berlin he preferred an exciting adventure and decided to leave for the unknown, working as a freelance while exploring this big wild country. He opened a blog named Visual Walkabout where he could keep track of his life journey, packed his equipment and he was ready to travel Down Under.
The idea of Essentials of Lentils was born in Sydney, where he fell in love with Lentil as Anything Newtown. Attracted by the delicious vegan food, the good vibes and the feeling of inclusion that he immediately had as he stepped in, he became an habitual customer. He enjoyed the time there, made good friends and eventually started to participate as waiting staff. And it’s when he met Nicole Khoury, Volunteer & Community Coordinator in Sydney, that the magic happened. Inspired by her words, his creative mind started to think about a different way of helping.
“I noticed that people do not always know everything that goes on in the community space”, says Nicole. “For many months I had this idea floating in my mind to visually communicate the core components of Lentils”. Then she met Jan and they started brainstorming. Why don’t we play with photos and texts to show that every single volunteer is a hero? How can we communicate the complexity of Lentils’ world? How to share our values, be appealing and encourage everyone to join? How can we improve our image?
As we know, keeping alive a sharing community is not easy. Someone may think that not having a price on the menu means you can eat for free. Others might not understand why food is vegetarian, tables are full of smiling strangers with different background and social status. They may underestimate the value of this not-for-profit that proudly stands on a strong network of volunteers and kind donations of time or money. Or, not knowing that for many of our volunteers it also represents a stepping stone into the workforce and a tool for community development, some people could even complain because of the relaxed atmosphere. Talking to customers, friends and other staff members, Jan and Nicole thought that maybe this can be fixed with more – and different – information.
“Even if you know Lentils already, you may miss something”, says Jan with passion, “with these visuals I wanted to show all the facets of this beautiful community: the quality and presentation of the food, the interesting workshops, the effort that every superhero here is giving any single day need a professional look that will meet a higher standard and will give a boost to Lentils’ image”. And he did. Seven days of photo shooting in the workshop space, over 1300 shots, 53 volunteers involved, more than 20 meals involved, countless hours of post production, lots of chai, lots of love.
Not only. As a thank you gift from Jan and special souvenir, all the models and helpers that participated had the opportunity to get some portrait photos. The make up artists were enthusiast students thrilled by the chance to get some experience. Some of the photo equipment was bought from the recycling shop Reverse Garbage and are now part of the tools available in the workshop space in Lentils Newtown. Even part of the clothes used for a shoot were gently offered by the Red Cross shop down the corner. When you put together people with a positive can do attitude, synergies happen. Like with Adam, a talented autistic guy that happened to be around at the right time and unexpectedly got a photoshoot for his t-shirt e-commerce Adam’s Apples. While most of the models were selected to show the diversity of the community, many of them just popped in and joined the shooting for fun.
“I liked that the project was a collective effort”, Nicole comments. “Volunteers were involved in the pre-production planning as well as production itself. All the volunteers were cast over a week each attended a day of shooting without knowing much about the project. This made it a lovely surprise and created a great energy.” And when they saw the finished result, they were elated and grateful, although a bit embarrassed to see their face on such a high-end presentation.
As Ken Baird, Operations and Communications Manager of Lentil as Anything Thornbury says, he and his team were delighted when Jan reached out to show them Essentials of Lentils. “The time, energy, commitment and love put in to the project is commendable and sums up the Lentil experience today. Full of insights into volunteering, food, environment and community, its’ a must see for those wanting to understand more about Lentil as Anything. We are thrilled to showcase it at our Birthday Party on Oct 14th.”
In fact, the posters will be exposed in Melbourne Thornbury during the second birthday party next Saturday Oct 14th and in Sydney Newtown after its renovation this month. Maybe someone will help finance a broader distribution of posters and postcards, maybe we will be able to see the visuals arounds our cities and collect postcards from bars and shops. Everything is possible, stay tuned.
Article published on Lentils as Anything website